The Assistant Store Manager (ASM) provides direction and oversees the work of others in a leadership capacity. He/She assists customers in the purchase of products, develops customer connections, and maintains a positive attitude with every customer. The ASM assists the Store Manager in all operations of the store, and ensures a safe, customer-focused environment at all times. ASMs are responsible for all Store Manager duties while the Store Manager is not present. The ASM position requires a high level of initiative, communication skills, organizational skills, and the ability to project a positive image of United Pacific while constantly providing courteous and friendly service to customers.