Digital Media Buyer - Programmatic

Company: Ocean Media

General Information
US-CA-Huntington Beach
N/A
4 Year Degree
Full-Time
At least 1 year(s)
Not Specified
False
False
Job Description JOB PURPOSE

The Digital Media Buyer – Programmatic is responsible for the implementation of daily management and optimization of assigned programmatic campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross client learnings.  A thorough, hands on knowledge of programmatic media, Google’s Double Click Ad Products (DBM & DCM), AdWords and Facebook Power Editor is required. A critical eye for detail and a love for data analysis is a must.  Experience with online video campaigns and accounts that focus on ROI is a strong plus.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

·         Own the day-to-day management and optimization of assigned programmatic campaigns

·         Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations

·         Insures that campaign KPIs and objectives are met both near and long term.

·         Prepares research and insights to inform ongoing media recommendations

·         Manages budget allocations and bid parameters to deliver most efficient results

·         Works with Digital Media Assistant to prepare weekly client reporting

·         Assists with account reconciliation

·         Follows all company health and safety procedures

·         Perform other related duties as required or assigned

SUPERVISORY RESPONSIBILITIES

May be responsible for supervising the work of a Digital Media Assistant

Job RequirementsEDUCATION AND EXPERIENCE

 

EDUCATION

Bachelor’s degree (B.A. or B.S.) required

 

EXPERIENCE

1-3 years related experience required

 

Must have experience setting up, managing and optimizing programmatic campaigns via Double Click Bid Manager, AdWords or Facebook Power Editor. Must be extremely detail oriented, passionate about data analysis and able to multi task in a fast paced environment. 

Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint

Must be experienced in analyzing data and market research