Digital Campaign Traffic Manager

Company: Dominion Enterprises ( Learn More )

Apply Now
General Information
US-VA-Norfolk
N/A
Not Specified
Full-Time
Not Specified
Not Specified
False
False
Job Description

Job Description

The Digital Campaign Traffic Manager position will be responsible for managing a team of Digital Campaign Traffickers supporting end-to-end implementation and management of assigned advertising campaigns -- from creative testing and QA, to trafficking, troubleshooting, internal and external reporting, and maintenance. This manager role will be responsible for managing all portal, key account, and network advertising campaign objectives & initiatives in order to execute contracts, grow revenue, optimize client experience & reduce costs. The role will focus on optimizing workflow processes, maximizing the effectiveness of sales & implement business solutions.

Responsibilities

  • Oversee daily trafficking and ad operations across multiple business functions including contracts, planning, systems and operations including audit and business controls.
  • Assist team in launches of advertising platforms, trafficking, testing and managing all digital banner, text, and video ads for the DE Network
  • Maintain relationships with 3rd party revenue partners
  • Troubleshoot any ad creatives that affect proper delivery
  • Monitor daily, weekly, and monthly campaign performance to ensure full delivery and to maximize creative performance.
  • Ongoing quality assurance and customer service
  • Collaborate with internal partners such as Ad Products, Portal Management and National Advertising Operations teams
  • Identifies potential enhancements in business management processes that will streamline workflow and maximize revenues.
  • Identify training opportunities and implement action plan to address those needs
  • Understand online advertising industry, text links, rich media display products, campaign success metrics, media buying/selling, and sales process preferred.
  • Develop,document and train on standards, best practices and guidelines
  • Escalation point for account management & operational issues and concerns.
  • Coordinates sales & operations employee performance, onboarding related to new hire training, system access & log-ins.

    • Requirements

  • BA/BS degree
  • 3 + years of operations, account management, customer management and/or ad ops experience.
  • Expertise knowledge of ad serving technology; specifically Real Media (OAS).
  • Experience with 3rd party ad serving vendors such as Pointroll, Mediaplex, and Doubleclick DFA.
  • Strong knowledge of HTML, familiarity with JavaScript and Flash, preferred
  • Strong working knowledge with Excel and pivot tables.
  • Proficiency in all standard Windows Microsoft programs.
  • Self-motivated and proactive with superior organization skills and incredible attention to detail.
  • Ability tomulti-task and a proven trustworthy independent producer.
  • Creative problem solving dexterity. Analytical approach to driving revenue and optimizing whole inventory yield.

    • Qualifications:

  • High attention to detail and accuracy and ability to manage multiple tasks.
  • Strong and organizational skills and ability to prioritize.
  • Highly motivating leader and team player
  • Excellent problem solving skills.
  • Strong interpersonal communication skills and works effectively in a cross-functional setting.
  • Positive flexible outlook and highly dependable.
  • Comfort and experiencedwith a fast paced startup environment.

    • About Dominion Enterprises

    Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and Travel Guide magazines are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information visit DominionEnterprises.com


    EEO/Drug Testing Employer:

    We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package including a generous 401(k). Dominion Enterprises is an equal opportunity employer and supports a diverse workforce. Drug Testing Employer.

    Job Requirements 
    Apply Now